WPSA

Wombat Protection Society of Australia

As a registered charity, the Wombat Protection Society of Australia is the ‘go-to’ resource when it comes to the protection and welfare of wombats across Australia. Working with the Society, a new brand and communication strategy was developed to make the Society’s content more accessible to their broad audience.

Streamlining information and payment methods as well raising the Society’s profile through online engagement has generated an 87% uplift for the average donation with an overall increase of 50% for donations over one year.

The website is designed to be the hub for all things relating to wombats – from facts and care to education and events. The Society speaks to the experienced caregiver as well as the novice, curious to learn more.

Content creation for appeals and social platforms resulted in a combined 60% uplift in engagement with an estimated 30% increase in actions.