Panadol
Global Campaign
Panadol is an iconic brand so the global campaign needed to resonate with regional markets using a single thought, ‘relationships are everything’. Many think that, “When I suffer from pain, it’s my problem.” We all know others suffer too. Pain changes you, often affecting the relationships around you. This single thought manifest itself in the line, WHEN PAIN IS GONE, LIFE TAKES ITS PLACE. The campaign ran for five years and delivered a 20% uplift in sales for the number one selling OTC paracetamol brand in the world.
Deliverables included TV, print, outdoor, online, in-store and expert communication.
