Ricoh, putting customers first.
Sponsoring the Computing Awards and recognising the innovations of those who put others first.
The inventors shed displays shining examples of what can happen when you put others first.
Ricoh Uk
brand repositioning
Ricoh is one of the biggest producers and innovators of print and document management. They were the very first manufacturer to use a sweet corn derivative to develop a plastic that is infinitely renewable and environmentally friendly. Yet few people knew of this, or of Ricoh’s many other innovations.
As a result, the brand repositioning focused on the fact that Ricoh are the quiet achievers. By putting others first, they are able to identify diversity of need and this is reflected in their products and services.