Creating Australia’s funniest Christmas cracker and bringing laughter to children with cancer.
Camp Quality
Christmas Crack Ups
As one of Australia's most trusted children's charity, Camp Quality were looking to diversify their fundraising income and build on their brand presence. They bring laughter and optimism to children and families facing cancer so owning one of the happiest times of year, Christmas, made good sense.
Working closely with Camp Quality, their first ever product, a Christmas cracker called Christmas Crack Ups was developed. Year one was all about proving the product. The entire campaign was crowdfunded via Pozible with the aim to make back product development spend whilst introducing the brand to a broader audience. An integrated campaign using PR, experiential, social media and online content supported the Crack Ups product, driving traffic to the Pozible page.
We hit our target two weeks early and surpassed our planned income by 40%.
